People often ask me, ‘Isn’t juicing an expensive hobby?’ I usually tell them that you do want to make that initial investment in a high-quality juicer ($300-$500 for a product that should last a few years at least). But after that, it’s not that expensive at all. The trick, I tell them, is to know how to pick your ingredients. Here’s what I mean by that: Look for opportunities to get great fruit and vegetables at sale prices. A lot of fruit is best right before it starts to over-ripen. It’s the same as picking great produce in general: Learn how to tell when the fruit and vegetables that are on sale are still great and just overstocked, as well as what produce just isn’t making the grade. Because it’s also true that you can’t make a great-tasting juice unless you start with great-tasting produce.
What’s more, if you already have a local grocer that gets fresh, delicious produce at a good price, you’re going to have a big, built-in advantage in maintaining and getting the most out of a new juicing habit. Regardless, you’re not always going to find what you need and especially not at a discounted price. Global shipping and indoor farming can make a lot of things possible, but tropical fruit in winter still comes at a premium in most places.
With this in mind, it’s helpful to have an understanding of the underlying goals and ingredients in your juice. That way, you can make smart modifications and improvisations that are easy on your taste buds and your wallet. You may not make the perfect choice every time you visit the grocer, and that’s okay. But by recognizing the short-term options and long-term goals and making the best decision possible with the information available, you’ll better enjoy your juicing.